Mindy Saepung

Graphic Designer with 6+ years designing high-impact digital campaigns and production artwork for major entertainment brands (Paramount+, Hulu, Disney). Skilled at delivering high-volume digital assets that are on-brand, pixel-perfect, and optimized for multi-platform distribution. Strong execution focus, rapid feedback adaptation, and cross-team collaboration. Proficient in Adobe Creative Suite, social design, motion graphics, and photo manipulation.

Bring Your IF to Life

#Social Activation, AI

A social activation that invited fans to connect with the film IF through the perspective of our beloved character, Bea. Using Firefly AI, our team turned fan-submitted descriptions into hand-drawn imaginary friends, bringing their ideas to life in real time.

Frasier Line Art Stunt

#Stunt Performance, Illustration

A custom illustration series celebrating the Frasier Season 1 finale, reimagining iconic visuals from Paramount+ shows using the minimalist single-line style of Frasier's skyline logo.

Chad Powers Fooji Giveaway

#Layout, AI

A giveaway social post built from limited client-provided assets, expanded using generative AI-assisted tools to create a more dynamic and flexible visual system.

Players

#Social Campaign, Branding, Motion Graphics

A social and branding project translating the Players mockumentary, based on League of Legends gameplay, into visual systems and social campaign concepts for the show's fictional esports team, Fugitive Gaming.

Babylon Hollywood Map

#Motion Graphics

A motion graphic mapping key moments from Babylon onto real-world locations across modern-day California, connecting the film's timeline to places that still exist today.

Mayor of Kingstown S3 Character Cards

#Photo Retouch, Color Edits

Repurposing existing Season 3 stills into a set of premium character cards—transforming available assets into elevated, cost-efficient deliverables.

Social Gamification

One of the most iconic aspects of Bob Marley's artistry is his music. Bob Marley: One Love – Song Shuffling Cards was inspired by the original tracklists featured in the film. Fans could tap and hold, or screenshot to discover which song would become their go-to track.

The idea for Frasier Season 2 – Catch the Bottle came while browsing through the Season 2 image gallery. I noticed several shots of Frasier with his left arm extended at just the right angle, almost as if he was holding something. That sparked the thought: why not put his beloved wine bottle in his hand? Fans could tap and hold, or screenshot at just the right moment, to perfectly place the bottle in Frasier's grasp.

A storytelling simulation that let fans step into the shoes of fashion icon Kim Kardashian. The Kardashians – Kim's Kloset Fashion Game combined nostalgic dress-up gameplay with choose-your-own-ending mechanics. Fans made style choices along the way and discovered their final look at the end of the quiz.

Social Carousel Highlights

Awards & Recognitions:

-> Adobe Blog (2024): Behind the scenes — How Paramount+ used Adobe Firefly generative AI in a social media campaign for the movie IF
-> Adobe Max Session (2024): New Creative Flows: The GenAI Jump-Start
-> Clio Bronze (2023): Ideation for Babylon: The Evolution of Cinema
-> Design Rush (2023): The Best Eyewear Designs
-> Shorty Awards (2022): The 16th Annual Shorty Awards entry
-> Adobe Design Achievement Awards (2019): Top Talent