Line Art Stunt
Frasier Season 1, Paramount+
Hello, Dr. Crane. He's listening.
To celebrate Season 1 finale of the Frasier reboot, we launched a social "Line Art Stunt" across 28 Paramount+ partner IPs.
Note: Rabbit Hole, iCarly, Survivor—excluded from the final delivery.
The concept was simply to reinterpret iconic visuals from each participating show using the same minimal, single-line illustration style seen in Frasier's skyline logo.
Frasier logo with Seattle skyline (1993-2004).
Frasier logo with Boston skyline (2023-2024).
Each artwork was drawn as one continuous line—capturing recognizable characters, props, or symbols from different shows while maintaining the clean, elegant style of the Frasier brand. The result was a cohesive series that connected the broader Paramount+ universe through a single visual language.
This was also my first major illustration-focused project. To approach it, I carefully traced and simplified the outlines of key visuals that represented each show, translating them into a continuous-line format.
With guidance from creative director Monchaya Ngaolertloy, I was able to develop an efficient workflow and produce up to five custom illustrations per day. The full set of 28 line art pieces was completed and delivered wihtin two weeks—earlier than the originally scheduled timeline.
Extra
The Frasier line art style quickly became a recognizable visual motif beyond the initial stunt. We later expanded the look into other creative assets, including GIPHY stickers and additional materials for the Season 2 campaign.
This project also gained recognition beyond the Paramount+ team and was submitted to award programs such as the Shorty Awards in 2022.
Project featured on:
Project: Frasier S1 — Line Art Stunt
Client: Paramount+
Date: December 2023
Creative Directors: Kelsey De Weerd & Monchaya Ngaolertloy