Social Gamification

Projects across Paramount+ and Hulu

Turning simple social ideas into fun, interactive moments is one of my favorite things to pitch. Here's a collection of concepts where I pushed the boundaries of what we can do on social platforms using existing assets.

Catch the Bottle

Frasier Season 2, Paramount+

The idea for Catch the Bottle came while I was browsing through the Season 2 image gallery. I noticed several shots of Frasier with his arm extended—almost like he was holding something.

It reminded me of a moment from Season 1 where Alan tipped a bottle for Frasier to catch. That connection sparked the idea: what if we put the wine bottle back in his hand?

Fans could tap and hold, or screenshot at just the right moment to "catch" the bottle perfectly in place—turning a simple still into a playful, timimg-based interaction.

Catch the Bottle in motion.

Static capture.

Project: Frasier Season 2 — Catch the Bottle
Client: Paramount+
Date: September 2024
Creative Director: Kelsey De Weerd

Song Shuffling Cards

Bob Marley: One Love, Paramount+

One of the most iconic parts of Bob Marley's legacy is his music. To highlight the songs featured in the film—and the actor's portrayal—I built the concept around his signature upward hand gesture.

Using a rotating vinyl visual, his hand acts as a pointer to the track name. Fans can tap, hold, or screenshots to land on a song—revealing which track might become their next go-to.

Song Shuffling Cards in motion.

Static capture.

Project: Bob Marley: One Love — Song Shuffling Cards
Client: Paramount+
Date: March 2024
Creative Director: Israel Valdez

Kim's Kloset Fashion Game

The Kardashians, Hulu

This concept was inspired by old-school dress-up doll games.

Given the Kardashians' influence in fashion, I wanted to create something that felt both nostalgic and interactive. Using available photo assets, I built a choose-your-own-outfit experience where fans could make style decisions step by step.

The result becomes a shareable final look—by imagination—turning the experience into a mini storytelling game where fans can step into Kim Kardashian's world and explore their own fashion choices along the way.

Kim's Kloset in motion.

Static capture.

Project: The Kardashians — Kim's Kloset Fashion Game
Client: Hulu, Saylor Agency
Date: May 2025
Creative Director: Kitty Grier