Social Gamification

Projects across Paramount+ and Hulu

I love finding small ways to make a social post feel like something you can actually play with.

These concepts use familiar behaviors like tapping, holding, and screenshotting to turn existing assets into simple interactive games.

Catch the Bottle

Frasier Season 2, Paramount+

The idea started while I was browsing the Season 2 image gallery and noticed several photos of Frasier with his arm stretched out like he was waiting to catch something.

It reminded me of a Season 1 moment where Alan tosses him a bottle.

So I put the bottle back.

The animation lets fans tap and hold or take a screenshot at just the right moment to land the bottle perfectly in Frasier's hand.



Catch the Bottle in motion.

Static capture.

Project: Frasier Season 2 — Catch the Bottle
Client: Paramount+
Date: September 2024
Creative Director: Kelsey De Weerd

Song Shuffling Cards

Bob Marley: One Love, Paramount+

For Bob Marley: One Love, I wanted to build an interaction around the music.

Using Bob Marley's upward hand gesture as a pointer, I paired it with a spinning vinyl record featuring songs from the film. Fans could tap, hold, or screenshot to land on a track and get their song.

A familiar pose became the mechanic for the whole interaction.

Song Shuffling Cards in motion.

Static capture.

Project: Bob Marley: One Love — Song Shuffling Cards
Client: Paramount+
Date: March 2024
Creative Director: Israel Valdez

Kim's Kloset Fashion Game

The Kardashians, Hulu

This one was inspired by the dress-up games I grew up playing.

With fashion already being such a big part of the Kardashian's world, I turned the available photography into a choose-your-own-outfit game.

Fans make a series of styling choices, from one piece to the next, until they end up with their final look.

It's simple, a little nostalgic, and designed to make scrolling feel more like playing.

Kim's Kloset in motion.

Static capture.

Project: The Kardashians — Kim's Kloset Fashion Game
Client: Hulu, Saylor Agency
Date: May 2025
Creative Director: Kitty Grier