Players Project

Players, Paramount+

When my experience in League of Legends turned into a leading role in Players branding and social concepts.

Players is a mockumentary series that follows "Creamcheese," a professional League of Legends player on the fictional esports team Fugitive Gaming, as he chases his first championship. The show parodies sports documentaries while capturing the drama, rivalries, and personalities within a competitive esports team.

To make the social content feel authentic to the game, just like the show itself, I stepped in as someon already familiar with the League of Legends world. I took a leading role in ideation, helped established and execute the visual direction for this brand-new Paramount+ series.

As I watched through the episodes, I looked closely for visual references, Easter eggs, and cameos connected to the game, along with moments that could translate into social content the gaming community would immediately recognize.

Esports Name Generator, final layout.

Esports Name Generator, explore layout A.

Esports Name Generator, explore layout B.

What's the first thing you do when you start a new game? You create a character—and pick a name.

One of the first projects I worked on was an Esports Name Generator, where fans could generate their own gamer tag based on their birth date and name.

With minimal design guidance at the start, defining the visual tone for the show became an interesting challenge. I studied the existing key art and visual cues from the series:

-> The Fugitive team uniforms are primarily black
-> The arena display screens use orange with arrow patterns
-> Thin strokes appear frequently in the show's UI

Using those elements as a foundation, I explored different layout combinations using visuals from the key art. I introduced subtle pink gradients layered over the orange tones and leaned into repetition as a visual motif for the show.

Character Cards, 1x1 and 9x16 layouts.

To introduce the cast, I designed Character Cards inspired by the look and feel of trading cards.

Each card highlighted the player's role within the League of Legends world or their connection to Fugitive Gaming. I carefully referenced the show to ensure each character's role and personality were accurately represented.

With the help and guidance of senior designer Israel Valdez, we were also able to apply color treatments to the character assets so they fit seamlessly into the layout system.

Win A Championship.

Creamcheese Burns.

Another idea was inspired by the personality of the show's main lead, Creamcheese, and his relentless goal to win a championship.

Throughout the series, he repeatedly says the phrase "I want to win." I extended the concept of repetition by pitching a social recap counting how many times he says it across the show. It became a playful way for fans to track his obsession with winning.

Seeing how determined Creamcheese was to win also made me want to win in my own way—by creating work strong enough to take home a design award.

Another motion concept came from Creamcheese's personality and his tendency to deliver sharp verbal "burns." The team gathered clips of his best moments and ranked them based on how brutal they were.

To visualized this, I designed a burn scale using a hot sauce bottle—referencing a scene in the show where the team chugs hot sauce. The more savage the burn, the higher the hot sauce level rises until it caps out.

Honor A Player, 1x1 and 9x16 layouts.

Another concept I developed was Honor A Player, inspired directly by the in-game League of Legends honor system.

In the game, players can honor teammates with three options:

-> Stayed Cool
-> Great Shotcalling
-> GG <3

My idea was to bring this mechanic to social media by allowing fans to rate characters after each episode. It was a simple way to connect the show's marketing directly back to the gameplay experience.

Are you ready to win?

League of Legends Reference

In-game Honor A Teammate screen reference (image source).

Lane distribution icons/roles reference for Character Cards (image source).

Project: Players — Social Campaign
Client: Paramount+
Date: May 2022
Creative Director: Kelsey De Weerd