Line Art Stunt
Frasier Season 1, Paramount+
A Paramount Welcome for the Return of Dr. Frasier Crane.
To celebrate the Season 1 finale of the Frasier reboot, we created a social stunt across 28 Paramount+ shows.
Note: Rabbit Hole, iCarly, Survivor—excluded from the final delivery.
The idea was simple: reinterpret an iconic visual from each show using the same continuous-line illustration style as the Frasier skyline logo.
Frasier logo with Seattle skyline (1993-2004).
Frasier logo with Boston skyline (2023-2024).
Each piece had to be recognizable with as little detail as possible. I pulled key characters, props, and symbols from each show, then simplified them into a single continuous line while keeping the full collection visually consistent.
This was also my first major illustration-heavy project. With guidance from creative director Monchaya Ngaolertloy, I developed a workflow that allowed me to complete up to five custom illustrations a day.
All 28 pieces were finished within two weeks, ahead of the original schedule.
Extra
The line art style didn't stop with the finale stunt. We later carried it into other Frasier creative, including GIPHY stickers and assets for the Season 2 campaign.
The project was also submitted to the 16th Annual Shorty Awards.
Project featured on:
Project: Frasier S1 — Line Art Stunt
Client: Paramount+
Date: December 2023
Creative Directors: Kelsey De Weerd & Monchaya Ngaolertloy